HUỲNH NGỌC KHÁNH

PORTFOLIO

PR EXECUTIVE

IMC GROUP | 2021

Social Media Intern

CENTRAL CAPITAL | 2022

Digital Marketing

TON DUC THANG UNIVERSITY | 2022

Graduated

VNG CORPORATION | 2025

PR & Content

EXPERIENCE

COMMUNICATIONS

Product communications: Planned and executed an integrated communications campaign for Kiki Auto, reaching 1 million installs—an increase of 700,000 since March 2023—through earned and owned communications without paid marketing.

Event management: Developed the strategy and delivered Zalo AI Summit 2023, bringing together international experts, including NVIDIA representatives, and more than 700 teams in the Zalo AI Challenge.

AI product communications: Contributed to the successful launch of KiLM, Zalo AI’s large language model designed for Vietnamese, supporting the company’s first AI-generated revenue in Vietnam.

Crisis communications: Helped manage communications around VNG’s 9.9 incident by shifting attention toward digital-transformation products supporting storm-affected communities and strengthening corporate goodwill.

Influencer marketing: Built and managed relationships with KOLs and influencers to increase brand awareness and engagement.

Planned and executed an integrated communications campaign for Kiki Auto, helping the product reach 1 million installs—up 700,000 since March 2023—through earned and owned communications without paid marketing.
SOCIAL CONTENT

PRODUCT COMMUNICATIONS

PR COVERAGE
Developed the strategy and delivered Zalo AI Summit 2023, bringing together international experts, including NVIDIA representatives, and more than 700 teams in the Zalo AI Challenge.

EVENT MANAGEMENT

A glimpse of Zalo AI Summit, bringing together hundreds of guests who share a passion for artificial intelligence.
BEFORE THE EVENT
1. Clarified the event objectives and intended impact.
2. Aligned the scope of work with Employer Branding and Internal Communications.
3. Prepared the proposal and budget.
4. Adapted the key visual across POSM and print applications.
5. Coordinated vendors, logistics, permits and event procedures.
6. Quality-checked printed materials.
7. Managed guests, logistics teams and the MC.
8. Issued press releases and ran integrated communications to promote registration; maintained a backup plan to reach attendance targets.
9. Prepared media operations.
10. Secured sponsorship opportunities.
DURING THE EVENT
1. Welcomed guests.
2. Coordinated and supported journalists, KOLs, live reporters and livestream teams.
3. Managed the run-of-show and kept contingency plans ready for last-minute changes or guest cancellations.
4. Oversaw event photography to ensure complete, high-quality coverage.
5. Wrapped up the event and published key updates as quickly as possible.
AFTER THE EVENT
1. Published a series of event-highlight stories.
2. Sent event materials and thank-you notes to relevant individuals and organizations.
3. Developed follow-up stories demonstrating community impact and building support for future editions.
Supported crisis communications around VNG’s 9.9 incident by reducing negative coverage and shifting attention toward digital-transformation products that helped storm-affected communities, strengthening public goodwill toward the company.

CRISIS COMMUNICATIONS

Maintained rapid-response plans for major events and large-scale crises by monitoring social conversations, identifying product-level risks and tracking customer sentiment to assess brand health.

SELECTED WORK